From 14 - 17 November, Zafferano took part in Italian Luxury Interiors
, a collective exhibition organised by the ICE (Italian Institute for Foreign Trade) at the 7th edition of the trade fair Downtown Design
, in Dubai, one of the most attractive and successful fairs to be held in the Middle East.
The United Arab Emirates always focuses its attention on Italian craftsmanship. Italian luxury and lifestyle are often the features that make Italian companies appreciated worldwide. In these markets, trade fairs are a means of presenting new products to a wide audience of business professionals. Dubai is not only located in the centre of an area undergoing significant growth but also, looking ahead to Expo 2020, offers many opportunities in the interior design project sector.
Hence our decision to make our debut at this trade fair focused on contemporary design, with an exhibition centred on our Zafferano-Bespoke Glass Lighting
brand, along with other well-known Italian furniture companies.