NEWS
Zafferano, a technical partner of Vini da Terre Estreme, takes part in an introduction to the “smart wine glass”
Zafferano, a technical partner of Vini da Terre Estreme, takes part in an introduction to the “smart wine glass”
21 November 2017
Zafferano provided 1,500 "Esperienze" wine glasses for tastings at the 5th edition of “Vini da Terre Estreme”, the event that took place on 19 and 20 November at Villa Braida, a typical example of 19th century Venetian architecture situated in Mogliano Veneto, just a few miles from Venice. Over 320 heroic labels were present, from more than 60 Italian wineries located in the most inaccessible areas, including terraces, small islands and the mountains. Thanks to the tenacity of some small and large winemakers, these “heroic” wineries are able to offer exceptional wines, often producing only a few thousand bottles.
Vini da Terre Estreme”, now a regular event for food and wine lovers and sector professionals, offers scheduled workshops with free tasting tables, as well as guided tasting master classes on heroic wines and their territories of origin.
The new feature at this edition was the introduction of a “smart” wine glass, a unique solution that creates an engaging and interactive connection between wine producers and guests, a direct link between the physical and digital experience. Each exhibitor was given a system to generate the exchange of information between the “smart” wine glass provided for guests at the entrance and an Internet platform. It was a huge advantage for all exhibitors and wine-tasters, since no photos were required, no notes had to be recorded and all tastings were tracked. All visitors/tasters had the opportunity to receive an email with the names of the wines tasted and their technical data sheets. It was easy, quick and fun, at a single touch.