"Twenty years ago, I founded Zafferano with the desire to create housewares and lighting fixtures, enabling people to decorate and personalize their living spaces with pieces that embody the functionality and aesthetics of Italian design. In these two intense decades, the brand has grown to a solid and recognizable firm, that urged us to redesign the brand. A rebranding is a complex, articulated and delicate process that we carried out nonetheless, as we believe that the company deserved a more representative image of its values, its objectives and its current identity."