A story that starts from Murano, and returns to Murano. BINV1955 (Born in Venice 1955) is the new brand of Zafferano designed to bring together the collections exclusively in Murano glass. A project already in the works for some time, which now finds expression in the creation of this brand that in spring 2018 will also have its own dedicated catalog. The idea was born from the desire of Federico de Majo to return to the Venetian culture of art glass, starting point of his professional activity that began in Murano when he was still a boy and started following the family factory. It is this direct experience, made alongside the master glassmakers who have marked the history of working Murano glass, to have initiated the entrepreneurial path first in lighting, then in the world of tasting and table setting with Zafferano, Then return to lighting with AiLati and Zafferano Bespoke Glass Lighting. Now a circle is closed and we return to Venice, with a brand dedicated exclusively to Murano glass products, a production made in Italy of the highest quality, conveying and developing through it also the knowledge of what glass represents at a cultural level. From this desire to resume the activity in Murano was born the choice to establish new relationships with the most significant realities of the lagoon city, and then the three-year agreement as a supporting member of the La Fenice Theatre Foundation and participation in the exhibition "Luxus" run at the Venice Pavilion, on the occasion of the 57th. International Art Exhibition- The Venice Biennale, until 26th November 2017. BINV1955 will include glasses, goblets, bottles and decanters, in coloured and transparent glass, all mouth-blown and hand-worked, certified in Murano glass. Some models will be produced exclusively in limited editions. The workmanship and colours will be those of classic Murano glass but with a contemporary design, designed for everyday use in the restaurant, hospitality and convivial moments. First prototypes will be presented at HOMI in September and Host in October.