On the occasion of Milan Design Week 2026, Zafferano enters the “Daydreaming” universe by 24Bottles: a city-wide project that unfolds through a network of experiences and touchpoints. Within this context, the collaboration “24Bottles x Poldina” takes shape, with Zafferano involved in selected activations.
The meeting between two Italian brands, united by a strong focus on design and contemporary lifestyle, revolves around 24Bottles’ “Daydreaming” pattern: a highly recognizable graphic element that evokes freedom and imagination, now lightly dressing the covers of the Poldina cordless lamp.
The collaboration also takes shape through a special edition “Box Experience”, bringing together products from both brands into an object designed to express the encounter between design, function, and imagination. Finally, the official Daydreaming campaign map will guide visitors through all the stages of this urban journey, connecting different locations and activations and inviting the public to discover the city from a new perspective.
